Stafford M R <br/><br/>
Advertising, promotion and new media 
Stafford M R; Faber R J 
 - New Delhi  New Delhi, Prentice Hall of India  2005 
 - 380p 
<br/><br/><label>ISBN: </label>81-203-2739-X 
<br/><br/><label>Source: </label>Textbook