Pillai R S N <br/><br/>
Modern marketing : Principles and practices 
Pillai R S N; Bagavathi 
 - New Delhi  New Delhi, S Chand  1987 
 - 401p 
<br/><br/><label>ISBN: </label>81-219-1697-6 
<br/><br/><label>Source: </label>Textbook