00464nam a2200169Ia 450000500170000000800410001702000180005803700130007604000200008904100130010908400250012210000170014724500740016425000060023826000380024430000120028220250326143418.0250326s9999    xx            000 0 und d  a0-07-286487-7  aTextbook  aFMSLbengcFMSL  aeng2eng  aX:321:(SNI) P5qFMSL  aPeter J Paul 0aConsumer behavior and marketing strategycPeter J Paul; Olson Jerry C  a7  aBostonbBoston, McGraw Hillc2005  axxv,578