Johnson W <br/><br/>
Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn form them to supercharge your own campaigns 
Johnson W 
 - New York  New York, Amacom  2004 
 - 352p 
<br/><br/><label>ISBN: </label>0-8144-7219-2 
<br/><br/><label>Source: </label>Textbook