Malhotra N K <br/><br/>
Marketing research : an applied orientation 
Malhotra N K 
 - 4 
 - New Delhi  New Delhi, Prentice Hall of India  2005 
 - v  
<br/><br/><label>ISBN: </label>81-297-0256-8 
<br/><br/><label>Source: </label>Textbook