00445nam a2200169Ia 450000500170000000800410001702000180005803700130007604000200008904100130010908400190012210000120014124500570015325000060021026000500021630000090026620250326143544.0250326s9999 xx 000 0 und d a0-19-927489-4 aTextbook aFMSLbengcFMSL aeng2eng aX:512 P5qFMSL aPercy L 0aStrategic advertising managementcPercy L; Elliott R a2 aNew DelhibNew Delhi, Oxford Universityc2005 a334p