Terrill C <br/><br/>
Marketing leadership strategies for service companies 
Terrill C; Middlebrooks A 
 - New Delhi  New Delhi, Tata Mcgraw - Hill  2003 
 - 268p 
<br/><br/><label>ISBN: </label>0-07-058520-2 
<br/><br/><label>Source: </label>Textbook