Ulwick A <br/><br/>
What customers want:Using outcome-driven innovation to create breakthrough products and service 
Ulwick A 
 - New Delhi  New Delhi, Tata McGraw Hill  2005 
 - 202p 
<br/><br/><label>ISBN: </label>0-07-060640-4 
<br/><br/><label>Source: </label>Textbook