Parameswaran M G <br/><br/>
Building brand value:five steps to building powerful brand 
Parameswaran M G 
 - New Delhi  New Delhi, Tata McGraw Hill  2006 
 - 340p 
<br/><br/><label>ISBN: </label>0-07-058322-6 
<br/><br/><label>Source: </label>Textbook