Copley P <br/><br/>
Marketing communications managment : concepts and theories, cases and practices 
Copley P 
 - Oxford  Oxford, Buterworth-Heinemann  2004 
 - 433p 
<br/><br/><label>ISBN: </label>0-7506-5294-2 
<br/><br/><label>Source: </label>Textbook