00458nam a2200157Ia 450000500170000000800410001702000180005803700130007604000200008904100130010908400190012210000120014124501090015326000290026230000090029120250326143837.0250326s9999    xx            000 0 und d  a1-59253-093-1  aTextbook  aFMSLbengcFMSL  aeng2eng  aX:512 P4qFMSL  aEvans J 0aChallenging the big brands : how new brands win market share with innovative designcEvans J; Cullen C D  aUSAbUSA, Rockportc2004  a176p