Radhakrishna G Ed. <br/><br/>
Consumer behavior: Emerging trends and issues 
Radhakrishna G Ed. 
 - Hyderabad  Hyderabad, ICFAI  2004 
 - xii,214 
<br/><br/><label>ISBN: </label>81-7881-302-5 
<br/><br/><label>Source: </label>Textbook