Verma Harsh <br/><br/>
Services marketing: text and cases 
Verma Harsh 
 - New Delhi  New Delhi, Pearson  2008 
 - xiv,470 
<br/><br/><label>ISBN: </label>81-7758-673-4 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing