Kompella K <br/><br/>
Building brands building meaning: guide to increasing the ficial value of brands through building positive meaning 
Kompella K 
 - New Delhi  New Delhi, Viva  2006 
 - 134p 
<br/><br/><label>ISBN: </label>81-309-0339-3 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing