Arens W F <br/><br/>
Contemporary advertising 
Arens W F 
 - 10 
 - New Delhi  New Delhi, Tata McGraw-Hill  2006 
 - 596p 
<br/><br/><label>ISBN: </label>0-07-066766-7 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing