Pride W M <br/><br/>
Marketing 
Pride W M; Ferrell O C 
 - 14 
 - NY  NY, Houghton Mifflin  2008 
 - 750p 
<br/><br/><label>ISBN: </label>0-618-79970-2 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing