Dibb S <br/><br/>
Marketing briefs 
Dibb S; Simkin L 
 - 2 
 - New Delhi  New Delhi, Butterworth-Heinemann  2004 
 - 362p 
<br/><br/><label>ISBN: </label>978-0-7506-6200-0 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing