Mcdonald M <br/><br/>
New marketing : transforming the corporate future 
Mcdonald M; Wilson H 
 - United Kingdom  United Kingdom, Butterworth-Heinemann  2002 
 - 230p 
<br/><br/><label>ISBN: </label>978-81-312-1101-4 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing