Mcdonald M <br/><br/>
Marketing plans for service business 
Mcdonald M; Payne A 
 - United Kingdom  United Kingdom, Butterworth-Heinemann  2006 
 - 401p 
<br/><br/><label>ISBN: </label>978-0-7506-6746-3 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing