Mullin R <br/><br/>
Sales promotion 
Mullin R; Cummins J 
 - United Kingdom  United Kingdom, Kogan page  2008 
 - 300p 
<br/><br/><label>ISBN: </label>0-7494-54-74-1 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing