Mullins J W <br/><br/>
Marketing mangement: strategic decision making approach 
Mullins J W; Walker O C And Others 
 - 6 
 - NY  NY, McGraw-Hill  2007 
 - 533p 
<br/><br/><label>ISBN: </label>978-0-07-110109-7 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing