Keller Kevin Lane <br/><br/>
Best practice cases in branding: lesson from the world's strongest brands 
Keller Kevin Lane 
 - New Delhi  New Delhi, Pearson Education  2008 
 - xii,382 
<br/><br/><label>ISBN: </label>978-81-317-2115-5 
<br/><br/><label>Source: </label>Textbook