Mullin R <br/><br/>
Sales promotion 
Mullin R 
 - 4 
 - London  London, Kogan Page  2008 
 - 300p 
<br/><br/><label>ISBN: </label>0-7494-5474-1 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing