Labonte D <br/><br/>
Shiny objects marketing : using simple human instincts to make your barnd irresistible 
Labonte D 
 - New  New, jersey John Wiley  2008 
 - 210p 
<br/><br/><label>ISBN: </label>978-0-470-35767-5 
<br/><br/><label>Source: </label>Textbook