Floch Jean-marie <br/><br/>
Semiotics, marketing and communication: beneath the signs the strategies 
Floch Jean-marie 
 - NY  NY, Palgrave  2001 
 - 225p 
<br/><br/><label>ISBN: </label>978-0-333-76014-7 
<br/><br/><label>Source: </label>Textbook