00468nam a2200181Ia 450000500170000000800410001702000220005803700130008004000200009304100130011308400190012610000140014524500530015926000350021230000090024736500090025665000210026520250326144603.0250326s9999    xx            000 0 und d  a978-81-321-0234-2  aTextbook  aFMSLbengcFMSL  aeng2eng  aX:512 Q0qFMSL  aVerma H V 0aBranding demystified plans to payoffscVerma H V  aLondonbLondon, Responsec2010  a247p  b3500  aBranding Goverce