Blakeman R <br/><br/>
Integrated marketing communication : creative strategy from idea to implementation 
Blakeman R 
 - New Delhi  New Delhi, Pinnacle  2007 
 - 267p 
<br/><br/><label>ISBN: </label>9788190445481 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing