Ramaswamy V S <br/><br/>
Marketing management : planning, implementation & control 
Ramaswamy V S; Namakumari S 
 - 3 
 - Delhi  Delhi, Macmillan  2002 
 - 748p 
<br/><br/><label>ISBN: </label>0333-93719-8 
<br/><br/><label>Source: </label>Textbook