Batra Satish K <br/><br/>
Consumer behaviour:Text and Cases 
Batra Satish K; Kazmi S H H 
 - New Delhi  New Delhi, Excel books  2004 
 - xiv,536 
<br/><br/><label>ISBN: </label>81-7446-360-7 
<br/><br/><label>Source: </label>Textbook