Mudie P <br/><br/>
Services marketing management 
Mudie P; Pirrie A 
 - 3 
 - New Delhi  New Delhi, Butterworth-Heinemann  2006 
 - 267p 
<br/><br/><label>ISBN: </label>0-7506-6674-9 
<br/><br/><label>Source: </label>Textbook