00442nam a2200157Ia 450000500170000000800410001702000180005803700130007604000200008904100130010908400200012210000140014224500780015626000410023430000090027520250326144814.0250326s9999    xx            000 0 und d  a0-471-89744-2  aTextbook  aFMSLbengcFMSL  aeng2eng  aX:51.1 P1qFMSL  aMcauley A 0aInternational Marketing : consuming globally, thinking locallycMcauley A  aNew YorkbNew York, John Wileyc2001  a337p