Czinkota M R <br/><br/>
International marketing 
Czinkota M R; Ronkainen I A 
 - 6 
 - Ny  Ny, Harcourt  2001 
 - 900p 
<br/><br/><label>ISBN: </label>0-03-031378-3 
<br/><br/><label>Source: </label>Textbook