Mcdaniel C <br/><br/>
Marketing research essentials 
Mcdaniel C; Gates R 
 - 3 
 - United Kingdom  United Kingdom, South-Western  2001 
 - 500p 
<br/><br/><label>ISBN: </label>0-324-02840-7 
<br/><br/><label>Source: </label>Textbook