Fisher C M <br/><br/>
Developing new services : incorporating the voice of the customer into strategic service development 
Fisher C M; Schutta J T 
 - Wisconsin  Wisconsin, ASQ Quality  2003 
 - 216p 
<br/><br/><label>ISBN: </label>0-87389-585-1 
<br/><br/><label>Source: </label>Textbook