Urban G L <br/><br/>
Essentials of new product management 
Urban G L; Hauser J R And Others 
 - New Jersey  New Jersey, Prentice-Hall  1987 
 - 340p 
<br/><br/><label>ISBN: </label>0-13-286584-X 
<br/><br/><label>Source: </label>Textbook