Shimp T A <br/><br/>
Advertising promotion:supplemental aspects of intergrated marketing communications 
Shimp T A 
 - 5 
 - NY  NY, Dryden  2000 
 - 674p 
<br/><br/><label>ISBN: </label>0-03-021113-1 
<br/><br/><label>Source: </label>Textbook