Kumar S. Ramesh <br/><br/>
Consumer behaviour and branding : concept, reading and cases : the Indian context 
Kumar S. Ramesh 
 - N.D  N.D, Pearson  2009 
 - xv,606 
<br/><br/><label>ISBN: </label>978-81-317-2236-7 
<br/><br/><label>Source: </label>Textbook