Parameswaran M G <br/><br/>
DRAFTFCB+ULKA Brand building advertising 
Parameswaran M G; Medh K 
 - New Delhi  New Delhi, Tata McGraw Hill  2011 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management