Malhotra Naresh K <br/><br/>
Shopper Marketing And the role of In _ Store Marketing 
Malhotra Naresh K. 
 - Bingley  Bingley, Emerald  2014 
 -  11 .
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management