Davis J A <br/><br/>
Measuring marketing :100+ essential metrics every marketer needs 
Davis J A 
 - 3 
 - Boston  Boston, Walter De Gruyter  2018 
 - 375p 
<br/><br/><label>Source: </label>Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management