Alsem, Karel Jan <br/><br/>
Strategic Marketing Planning: a step by step approach 

 - 2nd 
 - London and New York   Routledge  2024 
 - xvii, 457p.  Includes index 
<br/><br/> This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values. 
<br/><br/><label>ISBN: </label>9781032463834 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics, Finance, Business & Industry<br/>Business, Management and Marketing <br/>Strategic Management