TY  - BOOK
AU  - Alsem, Karel Jan
TI  - Strategic Marketing Planning: a step by step approach
SN  - 9781032463834
PY  - 2024///
CY  - London and New York 
PB  - Routledge
KW  - Economics, Finance, Business & Industry
KW  - Business, Management and Marketing
KW  - Strategic Management
N2  - This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values
ER  -