Mogaji Emmanuel <br/><br/>
Digital consumer management: understanding and managing consumer engagement in the digital environment 

 - London and New Yark  Routledge  2024 
 - xv,237p.  Includes index 
<br/><br/> Integrating consumer behavior, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. 
<br/><br/><label>ISBN: </label>9781032486024 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Marketing  <br/>Internet/ Digital Marketing/ e- marketing