TY  - BOOK
AU  - Mogaji Emmanuel
TI  - Digital consumer management: understanding and managing consumer engagement in the digital environment
SN  - 9781032486024
PY  - 2024///
CY  - London and New Yark
PB  - Routledge
KW  - Consumer Behavior
KW  - Marketing
KW  - Internet/ Digital Marketing/ e- marketing
N2  - Integrating consumer behavior, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem
ER  -