Business analytics : Applied modelling and prediction
- London : Sage, 2024.
- xxi, 674 p. : Col. ill. ; 24 cm.
Includes Appendix and index
Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision-making.
9781529774092
Statistics. Decision making -- Mathematical models. Predictive analytics. Hypothesis testing.