Abdey, James

Business analytics : Applied modelling and prediction - London : Sage, 2024. - xxi, 674 p. : Col. ill. ; 24 cm.

Includes Appendix and index

Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision-making.


9781529774092


Statistics.
Decision making -- Mathematical models.
Predictive analytics.
Hypothesis testing.