TY - BOOK AU - Abdey, James TI - Business analytics: : Applied modelling and prediction SN - 9781529774092 PY - 2024/// CY - London PB - Sage KW - Statistics KW - Decision making -- Mathematical models KW - Predictive analytics KW - Hypothesis testing N1 - Includes Appendix and index N2 - Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision-making ER -