List, John A. <br/><br/>
The voltage effect: How to make good ideas great and great ideas scale 

 - UK  Penguin business  2022 
 - 265 p.   Includes bibliographical reference and index 
<br/><br/> The definitive guide to the science of scalability- how to make good ideas great, and great ideas scale. Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question- Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop. 
<br/><br/><label>ISBN: </label>9780241556849 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business<br/>Strategic planning<br/> Business enterprises growth