01208nam a2200217 4500 20250415124528.0 250415b |||||||| |||| 00| 0 eng d 9780241556849 Textual RTL RTL X:75 R2 RTL List, John A. The voltage effect: How to make good ideas great and great ideas scale UK Penguin business 2022 265 p. Includes bibliographical reference and index The definitive guide to the science of scalability- how to make good ideas great, and great ideas scale. Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question- Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop. Success in business 752293 Strategic planning 579989 Business enterprises growth 752294 CC 0 TB X:75 R2 1309005 1309005 0 0 CC 0 0 RTL RTL 2025-04-15 1 X:75 R2 RT1585190 2025-12-18 17:07:35 2025-05-07 2025-04-15 TB