TY  - BOOK
AU  - List, John A.
TI  - The voltage effect: How to make good ideas great and great ideas scale
SN  - 9780241556849
PY  - 2022///
CY  - UK
PB  - Penguin business
KW  - Success in business
KW  - Strategic planning
KW  -  Business enterprises growth
N2  - The definitive guide to the science of scalability- how to make good ideas great, and great ideas scale. Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question- Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop
ER  -