TY  - BOOK
AU  - Gupta Dinesh K. Ed.
AU  -  Jambhekar Askok Ed.
TI  - Integrated approach to services marketing :  A book of readings on marketing of library and information services
SN  - 8177644173 (pb)
U1  - 2:(X:51), P6 
PY  - 2006///
CY  - Mumbai
PB  - Allied Publishers Private Limited    
KW  - LIBRARY SCIENCE
ER  -